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There are just some things that normal people don't seem to notice. In some settings it's because they just don't seem to want to see it. In some it's because it's just not their problem.
But then there are the settings where they don't notice because they literally can't: it's that the normals' brains come to the logical conclusion that they CANNOT EXIST and therefore write them off as not existing. It's important to note that this only happens to adults. Children, who aren't educated and mature like adults, are imaginative enough to see what's really there. Some People can also see them: both because they're magically attuned and because they're entitled to a personal visit when their time comes. The supernatural creatures just can't be seen in the first place without having some supernatural power of your own. This is because when a person looks at something, they imprint the event in their memory and they remember it, but if they don't remember what they've just seen, then they only try to remember the good parts of that event.
They are effectively invisible to normal people. These people can stand in front of normal people, completely naked and actually trying to initiate some sort of conversation, and be utterly ignored. On the off chance they are able to grab someone's attention, they are almost always promptly forgotten. Sometimes a museum security is called on to remove a Hidden Person, only to spend about half an hour trying to figure out just who they're supposed to arrest.
They're are ways to see them though by either being supernatural themselves or linked to it by being a buddy or host. Other things aren't this convenient and do have to be hidden somehow
Whether it's psychics being able to see ghosts or wizards being able to see magical creatures, the one thing that stays the same is that the normal people just can't see what's really going on.
The Hidden People are invisible to normal humans. However, they can be touched and if they start wreaking havoc on the environment around them, humans will notice the collatoral damage even though they won't be able to see what's causing the damage. The requirement for seeing these beings is for a person to possess spiritual power which is rare and most people who can see them can do nothing else about it. This means humans who can see the spiritual world but who don't have the power to fight it can be left quite vulnerable to attack. Humans who lose their spiritual power also lose their ability to see spiritual beings.
They can make a battle appear to anyone standing nearby that the fight is merely a cartoon taking place on a large television screen which has been recently built on a nearby building. Of course, in order to maintain this illusion, they must still prevent any debris knocked around in the fight from crushing the people below.
In Icelandic folklore the Hidden People are a race of people that are invisible to humans, unless they wish to be seen. Oddly enough, they would also be invisible to one another if it were not for a salve that is smeared in the eyes of their newborns. Normal humans only know this because the Hidden People tend to lack midwives, and thus seek humans' help when in labour. The human midwife would then be asked to smear the magic substance in the infant's eyes, and would then accidentally get some of the magic substance in one of her own eyes. From then on she would then be able to see the Hidden People and their world with one eye.
Be Warned......................some of them look less then plesent