A Boy Scout is standing at the crosswalk of a busy intersection in Bangkok and sees an elderly woman carrying some bags, struggling to make her way across the street. The woman drops some of her belongings, and as the seconds tick away before the lights will change, the boy runs out to assist the woman. In the confusion, he drops his mobile phone, and leaves it in the street while he helps the woman to safety. Just as the light changes and traffic starts to rush forward, the boy runs out to retrieve his phone, where he is hit by a bus and killed.
The scene then shifts to Phuchit Puengnathong , a struggling car salesman. He arrives at a potential client's school to find that a co-worker from his firm has already made the sale. His girlfriend, Maew, has recently dumped him to become a pop star. He lives alone in a small apartment. The next morning, he finds that his car has been repossessed. He arrives at work and is called into his boss's office, and is forced to resign due to his lack of sales.
He goes out to the stairwell to gather his thoughts and have a drink. He then discovers he has no more. He has a big stack of overdue bills from credit companies. However, his mobile phone is still working. His mother calls. She needs some money to pay for his younger brother's schooling. Puchit agrees to send her some money.
Angrily, he crumples his credit-card statements and bills and throws them to the floor. His phone rings again. The caller says Phuchit has a chance to win 10,000 baht (Thailand Money). Phuchit is ready to hang up, thinking the call is cruel joke being played on him by his co-workers or friends. But then the caller tells Phuchit his full name, age, employment status and other details that makes Phuchit stay on the line. To win the 10,000 baht, all he has to do is swat a fly which is at that very moment buzzing around him and has been pestering him the whole time he's been sitting in the stairwell. The caller even says there is a rolled up newspaper nearby. Phutchit grabs the paper and swats the fly.
He immediately receives a message that 10,000 baht has been transferred to his bank account. His phone immediately rings again. The caller says Phuchit will win more money if he eats the dead fly. He goes back to his desk, holding the fly while debating whether to eat it. One of his co-workers, a friend, Tong, comes to see him, just as he pops the fly into his mouth. She is stunned and is not sure what to say to him.
Phuchit receives another phone call. The caller explains that if he completes 11 more tasks, he will win 100 million baht. Needing the money, Phuchit reluctantly agrees to the play the game. The caller explains that if he quits the game or anyone discovers that he's playing the game, he'll forfeit all his winnings so far.
For the third stunt, he is told he must make some children cry. This act makes Phuchit recall his childhood, in which his father crushed his toys by stomping on them; Phuchit's father, a man named John Adams, had married his Thai mother. Next, Phuchit must steal coins from a beggar.
For his fifth stunt, Phuchit is told to go to a fine Chinese restaurant. He is brought a covered plate that contains rotten food and he is told that he must eat it. This makes Phuchit recall when some bullies hurt him when he was a child.
The stunts grow increasingly degrading, unlawful and deadly. His sixth is to fight with a gang of school-age thugs while riding a public bus in order to get another mobile phone. He must jump down a well and drag up the body of a dead man. He has to beat up his ex-girlfriend Maew's new boyfriend with a chair. Next, he must break an elderly woman (the same old woman from the first scene) out of a hospital. The game causes Phuchit to recall his childhood, when he was beaten by his cruel father, was taunted by bullies and other bad memories.
Meanwhile, Phuchit's friend Tong is concerned about the strange behavior she witnessed earlier in the office and later in the
Chinese restaurant, and putting together clues overheard at the police station, she goes to her computer at work and gets on the internet. A computer expert, she manages to hack into a website for a game called 13
. However, unbeknownst to her, she is being watched, and unwittingly, she is made part of the game.
A police detective, Surachai, also becomes involved, and comes close to catching Phuchit. However, Phuchit evades capture, and a higher-ranking police official orders Surachai to call off the pursuit.
Eventually, Tong's life is put at risk. She discovers the place where the game is being run from, and confronts the game's mastermind, a young boy named Kie, who tells Tong he is powerless to stop the game, saying he is "just a component" in the live, underground reality game involves players and viewers that perhaps number in the thousands.
Phuchit finds himself confronted by Adams, who is laying strapped to a wheelchair and appears to be unconscious. To win the 100 million baht, Phuchit must attack Adams with a sword. Phuchit is unable to do this; Adams fatally wounds Phuchit , therefore winning his game. Tong screams at Kie, and Kie leaves as his minions hold her. Tong later wakes up on a bus bench.
in m opinion this film is just plain weird I mean let's take a look at his tasks:
- Kill a fly.
- Swallow the fly.
- Make three children cry.
- Beat up a beggar and take his money.
- Eat a plate of feces served to him in Chinese restaurant.
- Give mobile phone to mentally unstable man at bus stop and then take another mobile phone from gang of youths on bus.
- Retrieve man's corpse from well.
- Hit ex-girlfriend Maew's new boyfriend with a chair.
- Find old woman in hospital and escort her from the building while evading police.
- String up wire clothesline across highway, which decapitates several motorcyclists.
- Harm Tong.
- Go to a meat locker and find a key inside a cow.
- Kill John Adams (hooded man in wheelchair).
This film is just too WEIRD EVEN FOR ME